The face behind the brand
My name is Yvonne Marston. I’m a forty-something mom of two and wife of one, living in the scenic seacoast of New Hampshire. Although most of my days are consumed juggling kids activities and sports, I have been able to intermittently dedicate chunks of time on my business.
Origin of product
The concept of Knō-Bü® Brand Products was born out of a need for maximizing my clothing, specifically my coats.
I owned classic coats that I loved, but was bored with. I didn’t see the need in replacing (why waste money and add to landfills), I was simply seeking a quick update.
I knew there had to be a product out there that was an affordable, easy way to transform the look of my coats (scarves could only go so far and replacing buttons was simply too much effort and too permanent of a solution).
That’s when the idea hit me: I knew I needed interchangeable, fabric button covers for a quick, easy transformation.
And my search began…I scoured the web for this type of product, to no avail. That’s when I realized that I may be on to something.
I theorized that a stretch fabric button cover could offer a quick, affordable transformation of coats (or any item featuring buttons). And that a tiny round covering could offer limitless style options.
To test my hypothesis, I gathered together a few household items and created at prototype – tested it, and had an a-ha moment. I quickly realized that this product could have a very interesting place in the market.
Not too shortly after, I discovered another application for my coverings: cabinetry and dresser drawer knobs. And thus, began my entrepreneurial journey.
Knō-Bü® Brand Products (featuring our branded Knob and Button Covers) pronounced (nooh-boo) is Flexible, Adaptable, Changeable Self-Expression. It’s a novel accessory for change makers.
Knō-Bü® is a term that I created – it’s a fusion of the words knobs and buttons as this stretch-fabric covering can be used on both. It’s a versatile accessory that can be used in both apparel and home décor worlds.
At it’s core, my company is all about reusing what you already have – maximizing and putting your own personal stamp on style, while minimizing your environmental footprint.